Wake up with a Smile

Join our newsletter

Emotional Toyota Commercial About Family Tree Will Make You Cry Like A Baby.

toyota tree commercial

Commercials are funny things; sometimes they can make us laugh in 30 seconds or less, and other times they manage to convey a depth of human emotion that far exceeds the item they’re advertising.

Toyota released a commercial during ABC’s “This Is Us” that made us all ugly-cry in less than two minutes… but in a good way! In the ad, a couple is driving to their parents’ homestead in order to cut up a massive, old tree that fell down. The woman tells her husband that the tree meant a lot to her parents.


Later, we see the woman going through old family photo albums, where the tree is prominently featured. Her parents, in their younger years, had carved their initials into the bark.

The woman remembers being a child and taking her parents’ photo as they stood in front of the solid trunk of the tree.


When the woman’s parents, now grandparents, arrive for Christmas dinner that year, they are surprised to find that the family has repurposed the wood of the tree into a gorgeous farm table, complete with the initials they’d carved all those years before.


The commercial’s message is a simple reminder to cherish what’s important and to always remember the people that make life worth living.


Viewers were quick to share they definitely weren’t crying… (okay, they were totally bawling).


Watch the video below, and have a tissue handy! Don’t forget to share┬áthis video to pass its important message along.

Want to be happier in just 5 minutes a day? Sign up for Morning Smile and join over 455,000+ people who start each day with good news.