Betty Crocker Drops Statement Cake Slice Bags That Look Good Enough to Eat

Out with the old and in with the new, right? Betty Crocker sure thinks so, and they’re giving the iconic red spoon logo an upgrade. Along with Betty Crocker’s new packaging, the brand is dropping a collection of cake slice handbags that are as droolworthy as the real thing. The brand is calling the new era Bettier than Ever, and we’re all about the new look. The Betty Ate collection of Bags is positively delicious!

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“Betty Crocker is stepping out of the kitchen and into the spotlight ahead of fashion’s biggest week in New York. Already spotted on the arm of fashion historian and archivist and television personality, Bronwyn Newport, The Betty Ate Collection makes Betty’s updated look wearable with three statement handbags inspired by its most iconic cake mix flavors. Crafted from premium vegan leather, the handbags all feature thoughtful details that bring Betty’s refreshed look to life, including a colorful label that matches its corresponding cake mix packaging and Betty’s signature Red Spoon as a zipper pull signed ‘xo, Betty,’” according to Betty Crocker.

The first drop from The Betty Ate Collection sold out in a flash, but there is another batch baking.

“Every icon deserves a wardrobe refresh and Betty’s bold new packaging is ready for its close-up in the baking aisle, while The Betty Ate Collection helps us usher in this new era of elevated design in a way that only Betty can,” Sarah Peck, Senior Brand Manager for Betty Crocker at General Mills, shared. “We can’t wait to see how fans style their bags and cakes—and we have a feeling Betty’s newest accessory may be one of the hottest looks of the season!”

The second drop will launch on Bettycrocker.com at 9 am EST on September 10 and will only be available for a limited time. This is one slice of cake you don’t want to miss!

This story’s featured image is by Al Drago/Getty Images