Restaurant Claps Back at Shrinkflation with Huge Sandwiches at Small Price

We’re all feeling the effects of our strange economic times. The mighty dollar most definitely doesn’t stretch as far as it used to. Families are doing their best to make ends meet. The restaurant industry has felt the impact, and many have changed how they do business to better meet customer needs. We’ve all noticed a bit of shrinkflation as of late, but Chili’s Grill & Bar is moving its menu in the opposite direction with its Big Crispy Chicken Sandwich. The company shared the exciting news in a press release, challenging fast food “value” meals.

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Per the release, the Chili’s Big Crispy Chicken filet is an average of 80% bigger than the McDonald’s McCrispy breaded filet. That’s a significant size difference. But what about price? Customers want a good value on top of great taste.

“Over the past few years, we’ve exposed the fast food shrinkflation by serving our massive burgers in the industry-leading $10.99 3 For Me meal for a value that can’t be found in the drive-thru,” George Felix, Chili’s Chief Marketing Officer, shared in the news release. “Now, we’re setting our sights on fast food chicken sandwiches, offering our gigantic Big Crispy and Spicy Big Crispy chicken sandwiches in the same 3 For Me value meal. This is a shakeup to the chicken sandwich category that is long overdue, and one that our guests are going to love.”

Chili’s now offers six Big Crispy Chicken varieties: Original, Spicy, Honey-Chipotle BBQ, Nashville Hot, Buffalo, and Deluxe.

“At a time when consumers expect more for their money, Chili’s continues to deliver a full-service dining experience at a price point that rivals – and often beats – the drive-thru,” the restaurant claims.

Which Chili’s Big Crispy will you try first?

This story’s featured image is by Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images.