Fall is upon us, and the weather will soon turn cool and crisp. We don’t know about you, but we’d love to take a walk around Stars Hollow to see what our favorite Gilmore Girls are up to. We could sit down for a warm cup of soup and just chat the day away. Sadly, Stars Hollow isn’t real, but cozy food exists, and Panera has some new and fan-favorite items just in time for fall.
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“At the heart of the menu is the Fall for Your Favorites Meal, featuring the return of three signature soups perfect for the season, including Black Bean Soup, a beloved classic making its comeback by guest demand after seven years,” Panera shared in a news release.
The fast-casual chain tapped some familiar Gilmore Girls stars to help spread the word. Jared Padalecki and Matt Czuchry star in a new Panera campaign that’s both comical and cozy.
Jared Padalecki and Matt Czuchry Squabble Over The Best Panera Soup Flavor
In the ad, the men can’t decide which they like better: Black Bean Soup, Autumn Squash Soup, or Hearty Fireside Chili. A Panera Employee spots them and is shocked by how passionate the men are about their soup.
But it’s not just the men who are excited; Panera execs can’t wait for fall.
“Fall is one of our favorite seasons at Panera, when we get to spotlight warm, comforting classics alongside fresh, seasonal flavors,” Mark Shambura, Chief Marketing Officer, Panera Bread, said. “This year, we’re celebrating not just with the return of guest-favorite soups, but also with playful content that personifies them in a way fans will instantly recognize. It’s all about delivering the cozy, craveable flavors our guests love – and yes, that includes the long-awaited return of Black Bean Soup.”
Which Panera soup will you try next?
This story’s featured image is by Sara Jaye/Getty Images for Panera.
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