Nostalgic Burger Chain Hoping To Make A Full Comeback

If there’s one thing Americans love, it’s nostalgia. We can’t get enough of the good old days, and when one of our favorite brands stages a comeback, we are all in. There’s been great news lately about places like Ground Round and Chi-Chi’s reentering the market. And now, Roy Rogers is getting in on the fun. Once boasting more than 600 locations, Roy Rogers began to wane in the 1990s. After selling and closing many locations, some wondered if the chain would be gone for good. But today, the restaurant known for its burgers, chicken, and roast beef is opening new locations and bringing the classics to a new generation.

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Roy Rogers opened its first restaurant in New Jersey in more than three decades. This ushered in a new era for the brand.

“We could not be happier to bring our USDA choice top round roast beef, juicy burgers and fresh, hand-breaded fried chicken back to Cherry Hill,” Co-President of Roy Rogers Restaurants Jim Plamondon shared in a release. “Roy’s legacy fans will be thrilled to see the iconic Fixin’s Bar® and use our signature sauces to customize their favorite sandwiches and tenders. New guests will be pleased with our diverse menu and quality beef, burgers and chicken you can’t find anywhere else.”

Jersey Food Finds shared its excitement over the new Roy Rogers on Instagram.

“Roy Rogers is Definitely Nostalgic to My Family and I, so Hearing this was Opening was Definitely EXCITING NEWS! While in Line, I Listened to Others Share their Childhood Memories as Well,” they wrote.

“Omg that roast beef sandwich and fried chicken wings…that was my order when I was a teenager,” a fan remembered.

“Well, I gotta say, this is most definitely sparked my interest to dine here,” another person wrote.

Fans can learn about Roy Rogers franchise opportunities here.

This story’s featured image is by Katherine Frey/The Washington Post via Getty Images.