Hundreds Of Claire’s Stores Saved From Closure Thanks To Private Equity Firm

When Claire’s announced bankruptcy in August 2025, many feared it would be the end of the beloved brand. A mall staple for decades, Claire’s served as the place for accessories, jewelry, and more. It appears that the private equity firm Ames Watson agrees, as they have just purchased the business for $140 million. Ames Watson hopes to “modernize and revitalize” Claire’s and bring the business back to its former glory.

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According to USA Today, at least 800 Claire’s locations will remain open, and that number could increase to as many as 950.

“Every turnaround we’ve done begins with people,” Tom Ripley, Partner and Co-Founder at Ames Watson, said in a news release. “Claire’s has an incredibly passionate field team – many with 20 years or more in these stores – and their loyalty will be the foundation of this next chapter.”

Claire’s shared the good news with customers on Instagram.

“We are so thankful for the love and support you’ve shown us over the years. Our story wouldn’t’ be possible without you: Our loyal customers and community,” the brand shared. “We’re happy to share the sparkle will continue at hundreds of locations-and we can’t wait for what’s next, with you by our side.”

Fans are excited that Claire’s is here to stay.

“We love you guys! Hope the locations near me stayyyyyu,” one wrote.

“My daughter just had her bday party at Claire’s!!! It was the best,” another person shared.

“Claire’s is one of those rare brands that defines a stage of life – old enough to buy your first lip gloss, but still young enough to believe it could change your world,” Ames Watson Partner and Co-Founder Lawrence Berger shared in a news release. “The passion for this brand has been overwhelming, and we’re eager to include the community as we move forward.”

This story’s featured image is by Don and Melinda Crawford/UCG/Universal Images Group via Getty Images.