The retail landscape is fragile at best right now. In a struggling economy, people tend to watch their money more closely, which can have a significant effect on retailers. We’ve seen dozens of businesses go bankrupt in the last several years while others have made big changes to survive. Home décor retailer Kirkland’s is making strategic moves to not only stay afloat but to survive. Kirkland’s plans to shutter dozens of locations, but also has plans to transform existing stores to a familiar name. Some Kirkland’s stores will rebrand as Bed Bath & Beyond Home locations.
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Kirkland’s Has A New Partnership With Beyond Inc.
According to a release, Kirkland’s is expanding its portfolio with Beyond Inc. brands Bed Bath & Beyond, Overstock, and BuyBuy Baby. This new era also marks a change in Kirkland’s parent company name to The Brand House Collective. Along with a name change comes new leadership in the hopes of maintaining market share.
The Brand House Collective announced the leadership in a release. Andrea Courtois will join as SVP Chief Financial Officer, beginning July 21. Michael Sheridan joined as SVP General Counsel & Corporate Secretary on June 30. Mandy Gauldin has been promoted to VP Talent & Culture, effective immediately.
Amy Sullivan, CEO of Kirkland’s, Inc., shared her enthusiasm for the changes and looks forward to the evolution of Kirkland’s and The Brand House Collective.
“Today’s leadership announcements reflect continued momentum in advancing our transformation,” she said. “We are building a disciplined, performance-led, multi-brand operating model designed to scale profitably. As we evolve, we will continue to elevate talent, recognizing the leaders who are driving change from within and bringing in the expertise we need to go further, faster. The team we are building brings a powerful mix of fresh perspectives and deep expertise, united by a clear mandate: move faster, lead with accountability and drive meaningful outcomes. As The Brand House Collective, we’re raising expectations and building an organization that delivers results brand by brand.”
This story’s featured image is by Paul Weaver/SOPA Images/LightRocket via Getty Images.
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