Right now, more than ever, people want transparency from food companies and the healthiest options possible. Real ingredients with fewer artificial flavors and colors are a perfect way to start. For years, we’ve eaten snacks like Cheetos and Doritos and left our fingers with that signature bright orange dust. PepsiCo recognizes that customers don’t need those electric colors to enjoy its products. Friends, get ready. Your favorite Doritos and Cheetos are getting naked.
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“Rest assured, our iconic Cheetos and Doritos remain unchanged. NKD is an additive option, not a replacement, introduced to meet consumer demand,” Rachel Ferdinando, CEO of PepsiCo Foods U.S shared in a news release. “This move underscores our commitment to flavor leadership, demonstrating that our taste remains strong even without visual cues. As part of our broader transformation, we are expanding choices while still protecting our iconic brands. More choices, same flavor, same brand power.”
NKD Cheetos And Doritos Are The Same Beloved Snacks
The stripped-down version of Cheetos and Doritos tastes just like we love them. But when they’re NKD, they have no artificial flavors or colors.
“No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will,” Hernán Tantardini, CMO of PepsiCo Foods U.S shared. “We are reinventing our iconic — and most famous — brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors.
The first offerings in the NKD line include
Doritos® Simply NKD™ Nacho Cheese
Doritos® Simply NKD™ Cool Ranch®
Cheetos® Simply NKD™ Puffs
Cheetos® Simply NKD™ Flamin’ Hot®
The new NKD snacks are available for pre-order now or in stores beginning on December 1. We are ready to try these new NKD Cheetos and Doritos. What do you think?
This story’s featured image is by Kevin Carter/Getty Images.
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