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Coffee Shop’s Genius Pricing Policy Aims To Combat Rude Customers — And It Works!

a two-photo collage. on the left there is a picture of coffee shop pricing policy, and on the right there is a picture of the employee that came up with the idea.

A lot of the time, working as a barista means getting to enjoy morning hours that smell like coffee while seeing the friendly regulars that drop by every day. Although coffee and a comfy atmosphere are great, without the human element, the job would not be nearly as much fun.

There are always “those” mornings when some newer customers come in after waking up on their bad side. Maybe they’re late to work, or simply woke up on the wrong side of the bed, but a short, snappy request for coffee without eye contact is a hard thing for any barista to swallow.

Austin Simms of Roanoke, Virginia, had a few too many of these mornings in a row. In an effort to help some customers with their manners, he placed a sign outside of CUPS Coffee & Tea indicating their new pricing policy.


Simms reportedly put the sign out on a Sunday, and by that following Wednesday, his shop was swarming with cameramen from multiple news stations looking to get the word out about the viral sign.

It’s meant to remind people of the value of those around them and to treat everyone with respect no matter how or where you encounter them.

“I decided, because I need to solve all the injustices of the world, to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter,” Simms told WDBJ.

Bravo to this young man and his small stand for justice in the world.

Share his genius pricing policy today, and watch the video below!

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