With fewer than 100 restaurants remaining, TGI Fridays plans to make big changes to bring customers back. There was a time when TGI Fridays packed customers in, but a 2024 bankruptcy proved the restaurant didn’t have the same appeal as it did 20 years ago. TGI Fridays once boasted 600 locations, but just 85 remain. In May, TGI Fridays announced it would revamp its menu.
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“We’ve touched 85% of the menu, including improving the quality and cooking methods as well as getting back to hand-breading (chicken fingers) and doing things that we’ve always been known for, like hand-cutting steaks,” CEO Ray Blanchette told CNN.
TGI Fridays Knows They Have To Please The Customer
Ray Blanchette said it was essential for TGI Fridays to be sure they felt good about the food they serve.
“We approached it from the standpoint of let’s make sure everything we have on our menu is something we’re proud to serve,” he said. “If it’s not and if we’re not proud to serve it, either delete it or improve it.”
Now, influencers are trying out the new menu and giving their hot takes. TikToker Katharine Hales went to TGI Fridays on a recent Friday and loved the new menu offerings.
“I was kindly invited down to the Aberdeen Beach Restaurant to taste some of the new menu items. The wings were our favourite out of everything we tried with the desserts being very tasty and unique. Grab your friends and family, and try the new menu this summer,” she wrote.
From the complimentary peach tea and popcorn to start, and fresh starters and main dishes and desserts, everything looked fantastic.
TGI Fridays is upping its social media game by promoting giveaways geared and getting customers in the door.
“$250 FLAVOR SHOW GIVEAWAY TGI Fridays x TBS dropped a collab so hot we decided to be extra nice. Fridays is giving away a $250 gift card so you can try it ALL,” TGI Fridays posted on Instagram.
Better hurry into TGI Fridays to give this new menu a shot.
This story’s featured image is by Dave Rushen/SOPA Images/LightRocket via Getty Images.
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