Every November, Merriam-Webster’s Dictionary announces a Word of the Year. This is determined by what word is the most searched on their website. The process for choosing this word seems authentic, but Kraft Mayo announced their plan to “hack” the system so that one word in particular would win. The word they want chosen? Moist.
In order to get enough folks to search “moist” on Merriam-Webster’s website, they needed to think outside of the “jar”, something they very much did based on what they pulled off on November 6. On this day, Kraft delivered a giant mayo jar to the dictionary company’s headquarters in Springfield, Massachusetts.
Standing at a reported 8 ft. tall and weighing roughly 2,023 pounds, this giant jar was sure to garner Kraft and, subsequently, the word moist some much needed attention.
“For years, we’ve watched ‘moist’ be degraded by the internet… the media deeming it ‘universally’ hated,” the massive jar of mayo read. “We won’t let this slander go on any longer! Our mayo is indisputable evidence that moist is a great word, and that every meal is better moist!”
Kraft even created a page on their website dedicated to making it possible for folks to search “moist” on Merriam-Webster’s website with a single click.
Despite their efforts, the Word of the Year for 2023 was announced on November 27, and it was not moist — authentic took home the coveted award instead. At of the writing of this article, Kraft has yet to make a comment. Though, I have a feeling they’re rather disappointed.
Still, Kraft tried their best. And as odd as this attempt was, I think it’s safe to say they remained authentic to who they are — and for that, I admire them.
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