There is nothing quite like Bath & Body Works scents. For decades, the iconic retailer has been the go-to spot for fragrance wearers who love to layer their scents. Bath & Body Works knows how important its products are to people who want to smell fresh and clean at all times. The company is partnering with Ulta Beauty to give even more customers the opportunity to smell great. The new collaboration will be featured in 600 locations.
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“We’re continuing to expand our reach by bringing the best of Bath & Body Works to fragrance fans at Ulta Beauty,” Maly Bernstein, Bath & Body Works chief commercial officer shared in a news release. “This strategic partnership introduces our brand to new, highly engaged consumers who love to discover and explore, with a curated selection of thoughtfully crafted scents that showcase our fragrance leadership and expertise.”
The Bath & Body Works Collab at Ulta Beauty Has a Special Treat for Nostalgia Lovers
Bath & Body Works at Ulta will be a curated offering of products that includes a 1990s favorite. Juniper Breeze is back and exclusively at Ulta Beauty.
“Ulta Beauty is built on the power of discovery, and we are thrilled to welcome Bath & Body Works to select stores and Ulta.com as we expand the ways guests experience fragrance, bath, body and self-care,” said Lauren Brindley, chief merchandising and digital officer, Ulta Beauty. “We see a meaningful whitespace opportunity to better serve guests across high-quality home fragrance, hand soaps, lotions and body care, categories that beautifully complement our assortment and meet guests across all ages, stages and price points. Through this strategic partnership, we are bringing Ulta Beauty guests greater access to Bath & Body Works’ most-loved products, with a portion of the assortment exclusive to Ulta Beauty, including the return of Juniper Breeze, one of the brand’s most treasured classic fragrances. This launch expands our assortment into incremental categories our guests are excited to discover and reinforces Ulta Beauty as a destination for accessible, elevated beauty and self-care experiences.”
Bath & Body Works will launch at Ulta Beauty on July 12, 2026.
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