This Emotional German Christmas Ad Is Tugging At Everyone’s Heartstrings.

We all have reasons for keeping our bodies in good shape. Whether it’s relieving stress or being able to keep up with the kids in our lives, it’s always good to exercise. In a new Christmas ad for a German mail-order pharmacy called DocMorris, we meet a grandfather whose “fit-spiration” is hitting us right in the feels!

The commercial, which was created by German ad agency Jung von Matt, manages to tell an entire story in less than three minutes. It starts with the grandfather giving himself a hard look in the mirror. Then he dusts off an old kettlebell and resolves to lift it every day. He gets up early for weeks, drawing curious looks from his neighbors and concern from his daughter, but by the time Christmas arrives, he’s able to lift the ball with ease.

When you see why he was so determined to heft that weight over his head, we guarantee you’ll need a tissue (or three)! The final tagline reads, “So that you can take care of what really matters in life,” but you probably won’t be able to see it through the tears.

Check out the moving video below, and share this story to remind everyone that good health is the best gift we can ever give ourselves — and our loved ones!


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