The threat of a ticket and fine isn’t always enough to deter drivers from speeding. One popular method of getting people to slow down includes self-monitoring machines that tell the approaching drives how fast they’re going, but Ísafjörður, a town in Iceland, took a more creative approach.
Imagine driving (a little fast) through town, and you see this ahead:
Or perhaps a little boy standing on what appears to be elevated blocks.
Seeing something so unusual might encourage you to slow down — and that’s the entire plan. Environmental Commissioner Ralf Tryll reportedly stumbled across the idea of slowing traffic by using optical illusions. In fact, the idea was originally implemented in India.
— KLJ (@KLJeng) April 28, 2016
Since then, the artwork has been used in countries around the world as an effective way to get drivers to take a second look and slow down. As for the Icelandic location, Commissioner Tryll shared that it took a couple of weeks to get the necessary permits for the one crosswalk. It remains to be seen if the town will create a series of 3D crosswalks.
Check out more of this unique project in the video below. If you are a fan of optical illusions and creative solutions, please share this story.
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