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Garfield, Snoopy, And Hello Kitty Go Bald For Children With Cancer

The Bald Cartoons Movement was launched by Ogilby Brazil (Grupo Ogilvy Brasil) and the Brazilian Cancer Hospital, GRAACCSP, in honor of April Cancer Awareness Month in Brazil. The campaign seeks to raise the level of dignity afforded to children with cancer (most specifically thinking of those who have lost their hair.)

“A child with cancer deserves to be seen just like any other child.”

This growing campaign has impacted over 120 million people and countless children with cancer.

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